NOW FRESH

"Fresh" is not just a word, but the very essence of NOW FRESH nutritional philosophy. It embodies our commitment to providing pets with the most nourishing, satisfying meals possible.

Behind every delicious bowl of Now Fresh kibble is a dedicated team of pet nutrition experts. Their expertise ensures that each recipe is balanced, beneficial, and backed by science - all while being delightful to the palate. Our emphasis on dog food without by-product meals spotlights our commitment to quality, emphasizing whole, fresh ingredients over fillers and artificial additives.

See the Fresh difference! Meals designed for the exact life stage of your pet, crafted with ingredients you'd happily find on your own plate. Every Now Fresh recipe is more than just a meal; it's a promise of uncompromising quality. We pride ourselves on providing recipes that adhere to the strict guidelines set by the Association of American Feed Control Officials (AAFCO), ensuring your pet receives perfectly balanced and complete nutrition with every bite.

Mature cats deserve nothing less than excellent nutrition and flavour, so NOW FRESH grain-free senior cat food is tailored to their needs and picky-cat tastes. At NOW FRESH, they keep it simple with balanced protein and fat from fresh meats and fish and antioxidant-rich fruits and veggies, to support a healthy weight and immune system. Simply put, NOW FRESH senior cat food is crafted to help keep them thriving as they age.

NOW FRESH Dog food are made with easily digested fresh meats and fish for protein and flavour. Made with natural ingredients, these expertly crafted meals deliver minimally processed nutrition and great taste. Support your dog's health in the prime of their life with NOW FRESH adult dog food.

Explore NOW FRESH food for dogs and cats of all life stages & breeds in our online store at petshack.hk.