Behind every delicious bowl of Now Fresh kibble is a dedicated team of pet nutrition experts. Their expertise ensures that each recipe is balanced, beneficial, and backed by science - all while being delightful to the palate. Our emphasis on dog food without by-product meals spotlights our commitment to quality, emphasizing whole, fresh ingredients over fillers and artificial additives.
See the Fresh difference! Meals designed for the exact life stage of your pet, crafted with ingredients you'd happily find on your own plate. Every Now Fresh recipe is more than just a meal; it's a promise of uncompromising quality. We pride ourselves on providing recipes that adhere to the strict guidelines set by the Association of American Feed Control Officials (AAFCO), ensuring your pet receives perfectly balanced and complete nutrition with every bite.
